In week two you get a ranked implementation plan. This is a full sample so you can judge the artifact before paying for it. The company below is fictional. The findings are the kind we actually make.
Residential plumbing. A ten-year-old WordPress site, 22 pages. Ranks for its own name and little else. Never appears when someone asks ChatGPT for a plumber in Sacramento. The audit took week one. This plan is what week two produced.
Each item says what to change, why it moves the needle, and how much work it is. Small is hours. Medium is days. Large is a week or more.
| # | Fix | Why it matters | Effort |
|---|---|---|---|
| 1 | Add service and price pages for the 6 jobs customers actually search: water heater, drain, repipe, leak, sewer line, emergency | The site has one generic "services" page. Google and ChatGPT cannot recommend what is not written down | Large |
| 2 | Add FAQ schema with real prices and response times | AI tools quote structured answers. "How much does a water heater cost in Sacramento" is a question they answer today, without Hardt in it | Small |
| 3 | Fix the mobile speed: compress the 4MB hero photo, drop the slider plugin | The homepage takes 9 seconds on a phone. Half of visitors leave before it loads | Small |
| 4 | Add LocalBusiness schema with service area, hours, and license number | This is how Google Maps and AI assistants confirm the business is real and nearby | Small |
| 5 | Rewrite the homepage to say the city and the services in plain text | The current hero says "Quality you can trust." Nothing on the page says plumber or Sacramento | Medium |
| 6 | Create a Google Business Profile review flow: a card with a QR code handed after each job | Reviews are the strongest local ranking input the site itself cannot provide | Small |
| 7 | Fix 14 broken links and the 404 page | Broken paths waste crawl budget and lose the few visitors who arrive | Small |
| 8 | Answer the 10 most-asked plumbing questions as one page per question, with sources | These are the questions people ask ChatGPT. Cited, specific answers are what AI answers quote | Large |
| 9 | Move the site off the page builder's render-blocking scripts | Cuts load time roughly in half on every page. Helps every other item on this list | Medium |
| 10 | Set up monthly visibility monitoring: rankings, AI mentions, speed | So Hardt sees whether any of this worked, in numbers, not vibes | Small |
In a real project, items 1 through 7 land inside the six weeks. Items 8 and 9 land in an extended project. Every plan says which is which, so the price is never a surprise.
Week one finds it. Week two ranks it. You keep the plan either way. Not ready? Start with the free mini-audit.